Management report Essay Example | Topics and Well Written Essays - 3500 words

Management report - Essay Example The information derived will thus be used by the company to formulate its marketing strategy to enter the developing markets. The company has decided to cater to the need of a specific customer target (niche market) as this will assist in entering and penetrating that particular market. First and foremost task of Connection will be to envisage its corporate goal and this will later on be segregated into SMART objectives which will have to be achieved within the predetermined time period. Later on, the marketing strategies will be developed to achieve the corporate goal. The management of the company will then formulate a development plan to decide the manner in which the marketing process will be conducted in the target market. Operation plan will then be framed to decide the marketing activities. This will be followed by the cost related activities after which the marketing budget of the company will be finalised. Connection is a company that plans to operate in the mobile manufacturing sector. Though UK is its country of origin, it is more focussed on the developing markets. A proper understanding of the needs and demands of the target customer base is thereby required so that the product range can be modified accordingly. The mission statement is framed in alignment with its vision. According to it, the company will produce such handsets that possess high economic value. The technology used in such handsets will be of international level. The company will ensure that quality is not compromised at any cost and that the products are friendly and easy to operate. Connection strongly believes that environment is one of the vital stakeholders in the company; hence the products and the technology used by Connection will be environment friendly. The mission statement of the company is also focused in developing an organisational culture where the employees will feel themselves to be an integral part of the

Organizational Culture Assignment Example | Topics and Well Written Essays - 2500 words

Organizational Culture - Assignment Example Center of discussion in this paper is organizational culture as a â€Å"set of shared beliefs and experiences that essentially defines the identity of an organization and ultimately guides its behavior†. Today, most organizations are reconsidering and reconstructing their organizational culture for it is perceived as one of the important determinants of success in terms of influencing individual behavior. Furthermore, the culture’s role in the organization is indispensable because it is a lifetime result of weaknesses, strengths, failures, and experiences of people. In fact, it is frequently cited in the different versions of cultural studies that if an organization is planning to implement a change process, it must first understand its organizational culture because failure to do so will make the process unsuccessful. This idea was seconded by the study of Kotter and Heskett when they presented that organizational culture is one of the barriers in implementing a succes sful organizational change effort because culture or experiences are learnt over many years. In addition, a company’s invention or development of systems or procedures will too often fail because â€Å"cultures do not support the newly learned concepts, values, or assumptions†. â€Å"Generally, culture studies are conducted at different levels of analyses (for instance, organizational versus societal) using different methodological approaches (conceptual, quantitative, and qualitative) and a variety of associated constructs†.... Moreover, the positive relationship between culture and performance is supported by several research studies (Peters & Waterman, 1982; Denison, 1996; Marcoulides & Heck, 1993). Culture is also considered as a strong competitive advantage; thus, beliefs, values, attitudes, and behaviors of people in an organization are highly regarded (Alvesson & Sveningsson, 2008, p.3). For example, if business practices are not aligned with the corporate culture, profits will fall, wider range of facilities will not be fully utilized, and there will be no unity and cooperation in the organization. Theories and Conceptual Models in Defining the Style of Management Organizations are expected to be proactive with their actions or strategies and update them based on current market trends. However, changing an organizational culture is a complicated process because of the concept’s nature wherein â€Å"the stronger the culture, the more resistant it is to any form of change† (Kaliprasad, 20 06, p.29; Thompson & Luthans, 1990). Therefore, the organization’s greatest challenge is to create a strong and powerful culture, which is at the same time susceptible to environmental disturbances (Schein, 1992). Thus, several culture theories and models are proposed to have a good or in-depth understanding of the increasing perception that organizational culture and success/effectiveness have a positive linkage. These associated models and cultures are also created to determine the different aspects of culture in different analyses, approaches, forms, and dimensions, particularly in organizational behaviors. Edgar Schein’s Model of Organizational Culture and Leadership (1980s). Having a powerful and flexible organizational culture is considered